Meet the Board
CEO & Founder, LIDA360, LLC
With over 20 years of experience, Lida Citroën is an international personal branding and reputation management expert. Her award-winning branding, marketing, and promotional solutions build the identities and reputations of global executives, entrepreneurs and military veterans. Lida was an active board member of the Autism Society of Colorado, a regular speaker at the IBCCES national conference, and is passionate about serving families with autism.
A popular TEDx Speaker Lida regularly presents keynotes, seminars and programs to corporate teams globally. Her customized LinkedIn Learning courses teach professionals about personal branding, reputation management, reputation repair, job hunting, and military-to-civilian transition. She is a passionate supporter of the military, volunteering her time with veterans transitioning to civilian careers and works with employers to develop programs that focus on veteran hiring and engagement. Lida is a contributing writer to Entrepreneur.com and Military.com and the author of four books, “Reputation 360: Creating Power Through Personal Branding”, “Your Next Mission: A Personal Branding Guide For The Military-To-Civilian Transition”, “Engaging With Veteran Talent: A Quick And Practical Guide To Sourcing, Hiring, Onboarding, and Developing Veteran Employees”, and “Success After Service” (due October 2020).
The CEO and Founder of LIDA360, LLC, Lida is a graduate of Pomona College in Claremont, California, and resides in Denver, Colorado.