Meet the Board

Lida Citroën

Principal, LIDA360, LLC

  Denver, CO

Lida Citroën is an international branding and reputation management specialist who designs and enhances the identities of executives and organizations globally. As principal of LIDA360, Lida is an accomplished speaker and writer, often featured in media, including: MSNBC, Entrepreneur Magazine, Fortune Magazine,, Harvard Business Review, and CBS Moneywatch.

Lida spends her free time helping veterans transition from military to civilian careers. She writes for, is a volunteer of ESGR, speaks at national events on veteran hiring, and since 2010 has worked with Philadelphia-based Wall Street Warfighters Foundation (General Peter Pace’s program).

Lida’s second book, Your Next Mission: A personal branding guide for the military-to-civilian transition, offers personal branding, career and professional tools and guidance to transitioning military veterans. She is also the author ofReputation 360: Creating power through personal branding, a best-selling guide to gaining competitive advantage through reputation management.

Lida conducts workshops, training seminars and webinars to enlighten transitioning veterans about the challenges, opportunities and advantages to be gained in the civilian sector and to help employers and hiring managers understand the unique value and opportunities veteran employees provide.

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