Reputation Matters: Personal Branding for Autism Professionals

LidaBy Lida Citroen, IBCCES Board Member, LIDA360

Everyone has a personal brand – whether you are a politician, celebrity, physical therapist, or teacher  — that forms their reputation, in person and online. Right or wrong, other people’s perception of us determines whether they want to work with us, hire us, partner with us, or interact with us.

In the 20+ years I’ve worked as a personal branding and reputation management specialist, I’ve helped define, design and re-direct the perceptions of my clients in industries across education, technology, healthcare, finance, coaching, and many more. I can say with all certainty that your personal brand is directly related to the opportunities you attract and the credibility you hold in your field.

As an Autism professional, you interact with educators, students, parents, administrators and other colleagues, who form perceptions of you that directly influences whether they see you as valuable and relevant to them.

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