Featured Certificant: Catherine DiFonso

Catherine DiFonso

Certified Digital Marketing Professional

Why did you choose your profession?
I have a passion for educating and empowering people to become active, vocal advocates in their healthcare, which is why I focused my career in the healthcare sector.
What’s your favorite part about what you do?
When I’m able to make a connection with someone who is affected by autism spectrum disorder, neurodiversity or other cognitive issues through the educational or marketing content I’ve produced and they’ve learned something new as a result or have a new tool that can help them in some way, it is a very satisfying feeling!
How has your IBCCES training/credential helped you in your career?
Although I brought extensive knowledge of healthcare marketing to my job at Poppy Life Care, the organization’s focus on providing programs and services for individuals with autism spectrum and cognitive disorders inspired me to more formally educate myself on these issues in order to provide a higher degree of service to our clients and their families.
How do you use/implement what you learned in the IBCCES certification training?
The IBCCES training and credentials I’ve received in Autism and Student Mental Health will greatly influence my ability to create content that is instructive, relatable and hopefully empowering.

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